EU National Institutes of Culture in Jordan was considering changing the branding of their annual talent contest RISE. This poster was my vision for the project. Unfortunately the management decided not to rebrand and continue using their old poster for their 4th season. 

 

I focused on giving equal weight to both the arabic and english text since the target audience is an Arabic speaking community. 

 

The text was elevated to symbolize a talent contest stage and making it a visual focal point. Where the eye looks first at the middle then circles around the isometric illustrations, making it comfortable for the eye to capture all the details within the poster.