Conceptualization, Art Direction, Branding

The integration of robots into the medical industry is an excellent example of how technology can improve patient outcomes and minimize the risk of human error. The use of robots in surgeries and diagnostics has revolutionized the medical industry, enabling medical professionals to perform more precise and accurate procedures.

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To showcase this development in an immersive way, the concept of making the stand look like it's breathing and alive by moving pillars in a seamless manner is an innovative and engaging approach. This method not only showcases the advancements made in the medical industry but also creates an immersive environment that draws visitors in and encourages them to engage with the content and the changes happening in the medical field.

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The use of technology to create an interactive experience for visitors is crucial in showcasing the complexity of the medical field in a way that is easy to understand and remember. By creating an immersive environment, visitors can connect with the information and appreciate the significant impact that technology has had on the medical industry.

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Project with The Hanging House

Creative Director: Leroy Mokeste

Design Lead: Luna Arja 

3D Design: Adnan Shamim

Motion Graphics: Mark Daniel Villarin

Copy Writing: Reynaldo David