Aryaf & Barari Dubai - RTA
Art Direction - High-Profile - Branding
His Highness Sheikh Mohammed bin Rashid Al Maktoum, received a briefing on the comprehensive plan for the countryside and wilderness of Dubai. This development plan, which is aligned with the Dubai Urban Plan 2040, covers the next twenty years and aims to meet the needs of the regions' inhabitant.
The event's design language drew inspiration from the modern architectural style of biomorphism, which incorporates natural shapes and patterns into the architecture. This concept was apparent in the fluid shapes, organic curves, and natural textures that enveloped the guests. The event was managed with meticulous attention to detail, following the protocol to ensure a seamless and professional experience for all attendees. The result was an unforgettable event that was visually stunning, featuring innovative design and flawless execution.
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Art Direction & Branding: Luna Arja
3D Design: Adnan Shamim
Creative Director: Leroy Moeketse
Project Manager: Francesca Krachai
Client: RTA
The Event received high media coverage and was posted on both HH Sheikh Mohammad Bin Rashid and Hamdan bin Mohammed Al Maktoum's social media pages.





