Art Direction - High-Profile - Branding

The following proposal has been prepared in response to RTA’s brief for a high-profile VVIP event showcasing new plans for the future. This response demonstrates our methodology and approach to the strategic, creative, production, and logistics facets that are critical to delivering a holistic and seamless experience. 

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The Arabian Gulf is a place of enchantment, where magic & mystique come together in harmony. It is home to those seeking serenity in nature and taking in the feeling of wonder and awe. In this dreamy and equally lively world of wonder, Inspiration is aplenty. Inspiration that also inspired our thinking. And enabled us to find true meaning.

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A REFLECTIVE MIRAGE: A space that reflects the MESMERIZING and CAPTIVATING beauty of The Arabian Gulf INSPIRING people from all over the world to seek out opportunities for a life they

always dream about.

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Art Direction & Branding: Luna Arja 

3D Design: Helen Hashim

Creative Director: Leroy Moeketse

Client: RTA