Creative Direction, Concept Development, Content Creation, Experiential Design

The unveiling of Dubai Metro's Blue Line on November 23rd was a landmark event, marked by an impressive aerial drone show and fireworks display over Dubai Creek. This project employed advanced technologies such as AI, projection mapping, and experiential art direction to deliver an unforgettable spectacle for the royal family and onlookers. The highlight was a choreographed display of 2,500 drones that created a vivid portrait of His Highness Sheikh Mohammed bin Rashid Al Maktoum and showcased the words 'Blue Line' and '2023'. This significant event also featured a life-sized model of a future bridge and a simulated Dubai Metro train, highlighting the cutting-edge future of transportation in Dubai. The project not only demonstrated exceptional expertise in large-scale event production but also emphasized Dubai's innovative approach to enhancing urban mobility.